Рентабельность кофейни

Опубликовано 31 Мар 2012 
Рубрики: Кофейный бизнес


Успех кофейного бизнеса, высокая рентабельность кофейни и быстрый срок окупаемости — мечта бизнесмена. Какова же реальность?

Процветанию кофейного бизнеса предшествуют кропотливые расчеты и усердный труд. При следует учесть все расходы и издержки. Не стоит проводить параллели между рентабельностью чашки кофе и окупаемостью кофейни.

Давайте посмотрим на эту, скажем так, рентабельную чашечку с ароматным напитком. Средняя цена зернового кофе приличного качества — около $30 за килограмм. Чтобы приготовить, например, одну чашку эспрессо, потребуется 8 граммов кофе. То есть из килограмма зерен получаем 125 чашек кофе. И при среднестатистической цене в 50 рублей за чашку доход выйдет 6250 рублей. Или $208. Прибыль — 208-30= $178. Только с килограмма зерен!

Однако не все так радужно. Даже при продаже кофе следует учесть, что готовится кофе с сахаром, с молоком, подается в посуде, варится в машине, которая еще и электроэнергию потребляет. Плюс ремонт и содержание помещения, зарплата персонала, мебель, налоги, в конце концов…

Тем не менее, при экономичном подходе к началу бизнеса рентабельность кофейни достаточна для того, чтобы покрыть все расходы через 1,5 — 3 года. Важно найти правильное местоположение, , продумать .

На оборудование следует тратиться разумно. Достаточно одной хорошей кофемашины для маленькой кофейни. Можно даже взять ее в аренду. А когда бизнес поднимется, сможете обзавестись собственной, возможно, и не одной.

А вот на посуде лучше не экономить. Конечно, не стоит приобретать дорогие сервизы из тончайшего фарфора. Однако посуда должна быть высокого качества. В общем, следует выбрать золотую середину.

Оригинальные идеи, специальные акции для гостей повысят рентабельность вашей кофейни и ускорят время, когда вы начнете зарабатывать для себя, а не «отбивать» вложенные деньги.

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